We collected primary data from over 200 B2B SaaS companies to compile benchmarks across the most high priority marketing performance.

By comparing your results against our benchmarks, we can tell you exactly how well you are performing against your most important marketing KPIs.

For each benchmark, we’ll show how you performed against the aggregated results of all companies. Benchmark categories include:

Budgets and spending

Email marketing

Lead generation

Paid and organic LinkedIn

Content marketing and website metrics

Search and display ads

We’ll also tell you how you did against companies of the same size, annual revenue and business performance.

Additionally, we can customize recommendations to you based on our analysis of dimensions such as:

High performing companies vs. low performers

Large marketing budgets vs. low spenders

Product-led vs. sales led growth