Decision ammunition for B2B SaaS CMOs
Benchmark your marketing budgets, teams, spending and performance against companies like yours.
Walk into your next CEO, CFO or board meeting with evidence.
Don’t make decisions in the dark
Am I spending too much? Or not enough?
Is my marketing team the right size?
Are our pipeline targets realistic?
What are companies like mine doing differently?
Most CMOs are forced to answer these questions with generic benchmarks, anecdotes and gut instinct.
Benchmarker surveys hundreds of B2B SaaS marketing leaders to understand how they budget, spend, staff their teams and perform.
We give you the most recent, reliable and relevant marketing benchmarks for B2B SaaS in six published research reports, containing both the data and analysis.
Compare yourself to companies that actually look like yours
Our live benchmarks database gives you access to more than 150 critical marketing metrics, with filters that let you compare marketing organizations across dimensions including:
Company size
Compare companies from <$50M to $1B+ in revenue.
Growth rate
See how high-growth and lower-growth companies invest differently.
Go-to-market model
Compare sales-led, product-led, and hybrid businesses.
Customer segment
Understand how companies selling to SMB, mid-market, and enterprise buyers differ.
Ownership
Compare VC-backed, PE-backed, and public companies.
Performance
See what higher-performing marketing organizations actually do differently.
We’re trusted by the most innovative B2B SaaS companies
Built by someone who knows your world
Hi, I'm Omar Akhtar, founder and Chief Analyst at Benchmarker.
I've spent my career researching and publishing data on marketing innovation, technology and best practices.
I created Benchmarker because B2B SaaS CMOs kept asking important questions that nobody seemed to have good data to answer.
Today, Benchmarker research is used by marketing leaders across B2B SaaS to make better decisions, challenge assumptions, and make the case for their plans.
And when you subscribe, you don't just get access to the research.
You get access to me.
Bring me the question you're wrestling with. We'll find the data that helps you answer it.